York, PA USA — 16 September 2010 Profitbase, a technology leader in delivering rapidly deployed data warehouse, business intelligence (BI) and planning solutions to retailers, healthcare providers, manufacturers, and many other markets throughout the world, today announced that David’s Bridal has selected Profitbase.

Founded in 1950, David’s Bridal is the largest and most successful bridal retailer in the United States. With over 300 stores, David’s Bridal continues to revolutionize the bridal retail industry by offering brides-to-be and their wedding parties an extensive selection of beautiful, high-quality gowns, dresses and accessories that is second to none.

David’s Bridal is in the process of upgrading their information technology infrastructure and has selected LS Retail NAV, an end to end retail solution on the Microsoft DynamicsTM NAV platform, as their ERP system and Tectura Corporation as their implementation partner. The implementation of LS Retail NAV has also created a significant data warehouse and business intelligence initiative. “We challenged ourselves to find an integrated data extraction and reporting tool rather than struggle through months of design and development” explains Caryn Furtaw, CIO for David’s Bridal. To support this strategy, David’s Bridal selected Profitbase.

The Profitbase solution provides retailers one consolidated view of information resulting in 360 degree visibility to all aspects of business performance including channels, stores, chains, categories, inventories, vendors and financials. The solution enables users to track performance based on their roles enabling everyone from the CEO to the store manager to monitor performance anytime, anywhere. Retailers who deploy the Profitbase solution have access to better, more current information enabling them to be more agile and to make better and faster decisions helping them to reduce inventories, reduce out-of-stock occurrences and improve turnover. The result is higher customer satisfaction and a competitive edge in securing customer loyalty while increasing margins and revenue.

“We selected the Profitbase solution because we believe the out-of-the-box integration with LS Retail NAV and the existing retail business templates will greatly reduce the effort associated with delivering key business data to our users” notes Michael Toth, Vice President of IT for David’s Bridal.

“We are very pleased that David’s Bridal has selected Profitbase to support their data warehouse and Business Intelligence initiatives. David’s Bridal is the North America leader in bridal retail market and we look forward to helping them continue to grow and optimize their business,” comments, Arne Okland, CEO, Profitbase AS.

About Profitbase
Profitbase, a Microsoft Gold Certified Partner, is a technology leader in delivering rapidly deployed business intelligence (BI) and planning solutions to retailers, manufacturers, healthcare providers, and many other markets throughout the world. Their solutions deliver a rich set of metrics and key performance indicators that empower decision makers with the information they need to easily monitor and optimize their operations. Profitbase solutions are quickly deployed using their software tools and out-of-the-box templates significantly reducing deployment times, cost and risk. To learn more about Profitbase, visit www.profitbase.com.

About David’s Bridal
With more than 50 years of experience dressing women of all ages for life’s special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 50% of all brides in the US choose to shop at one of David’s over 300 stores located across the US and in Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David’s Bridal, visit www.davidsbridal.com.

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Profitbase is a trademark of Profitbase AS. All other company, product or service names used herein are trademarks of their respective owners.